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Coty fragrances — a brief history

Coty Fragrances — A Brief History

Jennifer Lopez, Sarah Jessica Parker, Celine Dion,are huge names in the entertainment industry, and if there is one thing that these huge names have in common, it is the fact that they all turn to Coty when it comes to smelling good. Coty has been in the fragrance industry for so many years already; in fact, it has over a century’s worth of experience under its belt. Today, it is dubbed as the leading manufacturer of fragrances for both men and women that are mass-produced and marketed all over the world.

Over the years, Coty has certainly experienced a lot of significant changes in both ownership and management. Needless to say, all of these have panned out well for the company since it remains as huge as it has ever been. However, this successful story is not without its humble beginnings still.

Born Joseph Marie Fran?ois Spoturno, Fran?ois actually opted to take the name of Coty for his own last name since this sounded and looked more French to him. The name Coty was actually a modification of his mother’s maiden name. Coty started his passion by selling mere essences that he derived from flowers located in the vicinity of Grasse. Once these essences were captured, Coty then took these and peddled them off to barbers all over Paris. However, it was his marketing skills that really paved the way for Coty’s success in the worldwide market. He was also quick to realize that the bottle in which his perfume was packaged in influenced the marketability of his products. It was because of this, that he had his perfume bottles designed by Ren? Lalique, one of the greatest ceramists during his time.

It was in the year 1904 when Fran?ois Coty developed his first ever fragrance, which was La Rose Jacqueminot. 1905 saw the release of L’Origan. But it was Chypre in 1917 that is hailed as one of the greatest successes in Coty’s career.

Other products in his product line include Imprevu, Styx, Wild Musk, Sweet Earth, and Stetson. To this day, Coty’s products remain a strong favorite amongst many men and women all over the world, as well as the celebrities that light up our silver screens.

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