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The miracle of today’s fashions

The Miracle of Today’s Fashions

The Sara Blakely foundation is a company that is dedicated to lending a helping hand to women all over the world. Sara Blakely is the founder and president of Spanx, which has one of the largest inventories of shaping and slimming intimate apparel in the world. Close to 6 years after starting Spanx, Sara Blakely was still in the “shock and awe” phase when she thought about how fast Spanx grew. Spanx is one of Hollywood’s best kept secrets and a red carpet must for all women celebrities. Celebrities such as Gwyneth Paltro and Oprah wear Spanx intimate apparel. There are over 100 styles sold online, and in boutiques, and high end department stores such as Nordstrom, Neman Marcus, and Saks Fifth Avenue worldwide.

However, Sara was not satisfied with just selling to upscale stores. She had a dream of sharing her apparel with women no matter what their financial status. That is the day when Target approached asking to sell the apparel in their stores. This was the birth of ASSETS, which is the less expensive line of Spanx.

ASSETS the Spanx lower budge alternative is the same apparel and Sara’s chance to give back to women all over the world. A percentage of all purchases of ASSETS and Spanx go to the Sara Blakely Foundation. The foundation’s focus is to support and empower women worldwide to have the ability to start their own business.

Sara’s energy and inspiration is the direct result of inventing form-enhancing apparel that promotes confidence and comfort for all women. The most important thing to Spanx and ASSETS is customer feedback. For example, Spanx Power Panties and High Falutin Footless were made in response to customer feedback.

Another wonderful piece of intimate apparel is Wacoal bras the leader for designer intimate apparel worldwide. Wacoal bras are international and are well known for being the highest quality and best fitting bras in the world. For close to two decades in America Wacoal bras continue to be the most luxurious bras made from the finest of laces, fabrics, and embroideries and tailored made for a perfect fit. The Wacoal Company literally spends months in developing every bra to guarantee perfection and produce many satisfied customers. Wacoal bras are designed using a combination of the elegance of Europe with a comfortable American fit. Wacoal bras come in a wide variety of sizes from 32AA to the fuller figured 44DDD.

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